Some time back I wrote about what sponsorships are, the different levels of sponsorship, and how to go about getting them. You can find that article here- Sponsorship Truths.
Anyways, I wanted to remind everyone that the new year is almost here, which means you have to get your proposals together and get them out the door. The beginning of the year is when manufacturers make most of their sponsorship decisions, get yours in early, be sure yours is complete, and send lots of them out. If your not sponsored yet, you may send out 100 proposals and only recieve 2 replies, dont get frustrated, just keep sending them.
For a last minute tip regarding what they want to hear, listen up. The point of them giving you free or discounted performance parts, is to get their company name more exposure. Make sure you can provide them with exposure. Not only at shows and races, but online as well. For instance, if i post up your car here and list your sponsors, over 10k people will see it the first day its up. Mention stuff like that, they want their name to be seen, make sure you can deliver and you will get the deals.